Caso Eurodisney Marketing Pdf
View Preguntas del caso Euro Disney.docx from ING INDUST E. G QUINT at University of Phoenix. 1 Explica con tus palabras: a Qu entiendes por el concepto de cultura? Es el conjunto de ideas.
Disney Case study. 1. CASE STUDY:DISNEYLAND RESORT PARIS Describe the launch of Euro Disney, the marketing strategy and the biggest mistakes made. AGENDA.
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Intro. Marketing mistakes & solutions taken – Name – Transplant an American-style park to Europe – Missing consumers` tastes and habits marketing research. Food and Drinks.
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Vacations & Length of stay. Price. Internal marketing – Staffing/ labour problems – Lack of partnerships with travel agents or investing businesses. Relationship marketing with Government, press and other stakeholders.
Conclusion. 1992 INITIAL EURO DISNEY´S SITUATION. Euro Disney in Paris, France.
Strategy: Transplant an American-style park to Europe. 2 choices: Barcelona vs.